At our core, marketers are storytellers. We love Special leads to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s Special leads not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.
Storytelling Is Timeless In the era of engagement marketing Special leads, the essence of what makes you and me marketers won’t change. No matter how much digital, social, mobile we have in the world around us, Marketing will always need well-told evocative stories, and Special leads the ability to communicate to your audience’s needs, wants, and emotions. Think about Skype’s “Stay Together” campaign: It demonstrated how people are using Special leads technology to develop deep, emotional relationships across great distances.
It was a shift from talking about their product and features to Special leads talking about the emotional benefits of using their product. In one story, two young girls, each born with one arm, connect from across the world to learn from one another’s experiences. They teach Special leads each other valuable lessons about self confidence, and share those iconic teenage-girl moments, like swapping hair and makeup tips.