In this way, the logo and brand fully reflect the personalized services provided by the bank's privatized enterprises, which are more in line with the needs of the new era and are more fashionable. 3. Leading creativity In order to preserve the original value of the brand, we must find ways to keep the brand out of touch with market changes, adapt to market changes and make corresponding changes, we must fully demonstrate the power of leading creativity. In order to make the logo better reflect the company's business content and adapt to the changes in the market, Frank Company redesigned the image of the original logo.
A combination of script, italics, and closely overlapping Image Manipulation Service serif typefaces exemplifies Frank's versatility, and the circle is used to accentuate the company's goal of globalization. After that, humanize the graphics of the advertising logo, such as cutting the arc in the corner of the business card. Through the redesign, Frank's logo has a new image, which can not only show strength and personality, but also reflect the business scope of Frank's, so that the power of leading creativity can be fully highlighted.
4. Promote growth In the process of brand redesign, designers should not be too idealistic, but ultimately ensure that the designed brand is in line with the actual needs of customers, and can promote the re-growth of brand awareness. As the fifth most valuable brand in the world, the visual impact of Polaroid's advertising trademarks and logos is very obvious. The company's data imaging branch needs a brand image that is both related to the original image but is obviously different. By clarifying the market positioning of the digital imaging sector, clarifying the sales target, mastering its sales network, and designing designer awareness To the need to highlight the personality in the design, but also realized that there is a certain danger in establishing an affiliation with a powerful brand such as Polaroid.