From PC to mobile Internet, a group of Internet products that ride on the bulk sms service express train of traffic dividends have risen rapidly. But now, the traffic dividend has disappeared, and a crazy and legendary traffic era has come to an end. In the environment of weak increments and more intense competition in the stock market, refined operations have bulk sms service been born. Combined with big data, users are grouped into groups, and different marketing strategies are adopted for different groups of users. The Art of War: "Know yourself and your enemy, and you will never be in danger in a hundred battles."
In the entire process of refined operation, the bulk sms service establishment of a user portrait system plays an indispensable role. The straw hat boy introduced the data base layer construction such as buried point data collection, indicator system construction, data warehouse and OLAP analysis. Next, we will study how to build a user portrait system from 0-1 and the application scenarios of user portraits. First-time user portrait The concept of user portrait, first proposed by bulk sms service Alan Cooper, the father of interaction design, is a characterization of the target group of a product or service. In the early days, when there were few sources of user data and the amount of data was relatively small,
The research on user portraits was mainly based on bulk sms service statistical analysis, and user portrait labels were constructed through user research. Later, and of the University of California, manually collected website users' satisfaction with the page, and then gradually built a user interest model through statistical analysis. With the development of the Internet bulk sms service and information collection technology, California Management University has developed Web Watcher, which can record various browsing behaviors generated by users on the Internet and users' interests and preferences through data collectors, and realize the construction of user interest models. With the continuous accumulation of data,