After all, sales teams are typically the team members who talk to your customers the most. However, talking to your sales team and doing a little research isn’t enough to get the level of detail you need to create an effective digital marketing plan. To do that, you need to get on the phone and call your customers. Though you may not always get much more from your customers than, “Your company came up on Google,” this is still valuable data and gives you insight into the fact that your existing digital marketing is working to some degree. Ask how they found you, why they converted, and what convinced them to become a paying customer.
This information will give you a ton whatsapp database of insight into your marketing and sales process. You can learn from that to improve your advertising programs’ performance and choose your marketing budget. 3. WHAT ARE YOUR CUSTOMERS WORTH? Typically, people look at buyer personas as a good way to craft an effective marketing strategy. Buyer personas are great for this, but they are also an important part of putting together an effective digital marketing plan. For example, imagine you are advertising for a SaaS business called SaaS-A-Frass that has the following pricing structure: AdWords Buyer Personas Example.
Disruptive Advertising Small business Mid-market business Enterprise business A small business has much smaller and simpler needs than the other two, so it will probably choose a starter package. The mid-market will probably want a professional package, and the enterprise will likely need an enterprise package. An example to keep in mind when determining what your customers are worth: The lifetime value (LTV) of a small business that buys five $500 services from your business per year is higher than the LTV of the enterprise that buys one $1,500 service once a year.