Once you know how to achieve your designated objective and what your key messages are, you need to think about changes in your agency's key activities, resources and partners. Think again of coverage, in terms of new services, so new key activities for your SEO agency – you Industry Email List could incorporate paid search, digital PR or training and consulting. Or even expand your agency with an Analytics department for your clients Industry Email List and in-house research and development. This involves different resources to consider (new hires, new software, etc.) or extending your partnerships with software vendors, freelancers or other specialized agencies. In addition, remote working comes into play and poses new challenges for your
Key resources and culture - on the one hand, good specialists are now reachable from any part of the world, but on the other hand, the recruitment and integration become more difficult. Juniors, for example, need more direct contact with their seniors Industry Email List and their teams to evolve in their position. Also, how do you hire for culture? You Industry Email List might consider longer onboarding periods, hire an HR consultant, or develop new online tactics for people management (informal Zoom rooms, virtual mentoring programs, etc.). Or you can direct your recruitment efforts towards experts and project managers who have the experience and the autonomy required in the current context.
Now is a good time to start creating processes and patterns that make your culture more palatable and scalable. And, if you're thinking in terms of Industry Email List increased digital adoption, you can assess key partners who can refer you, such as traditional agencies needing complementary SEO services or VC groups supporting new technology and SaaS companies. needing speed and agility. It's also a good point to invest more in your reputation management activities - the Industry Email List kind of marketing or public relations you do for your own agency, the awards and accolades you present, the