And its identity". This process is not only a question of image, it is the way of transmitting the concept and values of your brand to the client through sensations. Therefore, how it influences the design of commercial spaces is determined by several factors. Together, this design of commercial spaces involves marketing, branding and design actions , which are focused on establishing a connection between the individual-client and the company . Do you e commerce photo editing want to know what factors come into play? In this article we show you the keys to sensory marketing to make your business stand out from the competition.
How the design of commercial spaces influences the 5 senses the colors of the commercial premises, the distribution and type of furniture , the light , colours , fonts , comfort … are some of the aspects that must be chosen to achieve an evocative design . In this part, it must be taken into account that individuals, as consumers, receive stimuli through the 5 senses . Therefore, all these must be taken into account in how the design of commercial spaces influences to achieve harmony between all the parts. Psychology of colors applied to the design of commercial spaces using pigments in the design of the commercial space is essential.
The chosen color combination awakens stimuli and sensations in our client, which psychologically affects the purchase decision. However, we must not forget that the perception of colors is subjective and each type of consumer, regardless of their gender and age, provokes a different feeling. Black , red and light blues attract compulsive buyers, they are therefore common colors in clothing stores, fast food logos or in commercial signage during sales periods. In contrast, the color green or navy blue attracts cautious consumers, while